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Trust that
crosses borders

We help companies build credibility and market positioning in new markets, with a focus on bridging Asia and Latin America. Strategic communications and ESG advisory, rooted in 25 years of cross-cultural expertise.

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Trusted by

  • DataCaliper
  • SuKarne
  • BizLeadhers
  • Lift Centro
  • SAP

About the firm

Built for the new generation of global entrepreneurs.

Founded by Claudia Cortes, AL Advisory is a communications consultancy specializing in the positioning of global companies, with a focus on cross-border market entry, stakeholder communications, crisis management and sustainability advisory. We pair senior judgment with AI-enabled research and insight, so companies enter new markets.

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Our approach

We don't manage messages. We manage trust.

Entering a new market requires more than getting your message out. It requires trust, and bringing value to the market. That is why credibility is our main objective.

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What we do

From market entry to market positioning.

Every engagement starts from the same premise: your reputation has to be built, not assumed. In practice, that draws on five interconnected disciplines.

  1. 01C-Suite Communications & Counsel
  2. 02Brand and Reputation
  3. 03ESG and Sustainability Communications
  4. 04Integrated Communications
  5. 05Crisis Management
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How we work

The BRIDGE methodology.

BRIDGE, our proprietary methodology, maps each step in moving a company's reputation from Asia into Latin America, from first understanding to lasting trust.

  1. BBaseline
  2. RReach
  3. IInterpret
  4. DDesign
  5. GGround
  6. EEvaluate
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Founded by Claudia Cortes

Claudia Cortes is a senior communications advisor with more than 25 years of experience, including leadership roles at Oracle, SAP, and Santander Bank.

She founded AL Communications Advisory to help global and growth-stage companies navigate the reputational and cultural complexities of doing business across markets.

Meet the team
In their words

Trusted by entrepreneurs across two continents.

“Claudia brings a rare combination of strategic communications expertise and genuine commitment to purpose-driven organizations.”

Ingrid GonzalezIngrid GonzalezPresident and Chairwoman of the Board of Directors, BizLeadHers

“Claudia combines strategic insight with flawless execution, turning ideas into high-impact results. She builds strong brands, aligns diverse teams, and creates lasting value through trust and operational excellence.”

Cris BritoCris BritoTechnology and Pharma Communications Executive

“Claudia excels in multicultural environments, building trust and alignment across global and local teams. She pairs strategic judgment with agile execution, bringing people together and turning ideas into meaningful results.”

Diana OsorioDiana OsorioTechnology and Automobile Communications Executive

“Claudia brings a strategic, thoughtful, and innovative approach to communications. She sees the big picture while focusing on the details that make every strategy effective.”

Toni RaveloToni RaveloTechnology and Luxury Communications Leader
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Insights

Longer reads, straight to your inbox.

Claudia's Substack is on its way: essays and field notes on building trust across borders, written for leaders expanding between Asia and Latin America. Subscribe to get the first issue.

Subscribe on Substack, coming soon

Let's build your bridge.

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Ready to expand into a new market, sharpen your ESG narrative, or prepare your team to communicate with confidence?

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